Build Your Market

The LCBO is the largest single purchaser of beverage alcohol in North America, purchasing fine wine, spirits and beer from 82 countries for Ontario consumers and licensees. Through its integrated distribution and retail network, over 8,100 quality products are available in more than 600 LCBO retail stores and 216 Agency Stores across the province. Ontario boasts a population of 13 million residents. In 2014 LCBO surpassed a $5 billion in net sales.

To enter the Canadian market companies need a thorough understanding of the Canadian wine sector and knowledge on export marketing, market access requirements, trade fair participation etc. We offer a step-by-step approach that will enable the potential exporter to develop an export strategy for their business. 

The trade promotion program will closely guide you, ensuring that the producers will be able to export their product to Canada successfully. The program consists of the flowing:

  • Business Audit & Action Plan
  • Export Capacity Building
  • Effective Trade Fair Participation
  • Market Entry Requirements
  • Competitive Analysis

There are thousands of wine SKUs sold by LCBO each year, and competition for shelf space and consumer loyalty among winegrowers and their agents is fierce. So a well-documented brand evaluation plan, a foundation that guides long-term marketing, is a prerequisite to even begin competing.

As a stand-alone project or the first step in a longer term client-agency relationship, Trade Promotion and Brand Consulting service will define how and where your brand competes, and how it can and will prosper in a crowded marketplace.